Magnify Creative launches MagnifyTV for local businesses

Utah-based Magnify Creative has launched MagnifyTV, a digital signage platform aimed at helping local retailers, clinics, restaurants and offices cut costs and run dynamic in-store displays. The company is pairing the system with marketing services and a client portal as it targets businesses that want professional signage without building an in-house team.

Why it matters: - MagnifyTV is designed to help local businesses use digital signage to drive store traffic, promote products and services, influence point-of-sale decisions and improve the customer experience. - The launch targets businesses that need simple, reliable systems without hiring dedicated IT or marketing teams. - Magnify Creative is combining in-store signage and digital marketing in one platform, which could make it easier for smaller brands to manage both customer-facing channels.

What happened: - Magnify Creative launched MagnifyTV, a comprehensive digital signage solution for local retailers, clinics, restaurants and corporate offices. - The Utah-based company is positioning MagnifyTV as a turnkey system for both single locations and franchise networks. - Magnify Creative also introduced a digital marketing portal alongside the signage offering.

The details: - MagnifyTV uses proprietary application software and commercial-grade smart signage with embedded media players. - The hardware approach removes the need for external devices, hard drives, cooling fans and extra cabling. - Magnify Creative says the setup lowers startup costs, reduces operating costs and improves reliability and uptime. - Magnify Creative handles strategy, screen procurement, installation and ongoing content management. - The service also includes content scheduling, custom graphics and remote monitoring. - The company says many projects can be deployed within weeks, including remodels or store refreshes. - The digital marketing portal includes one-click sign up, a 15-minute monthly approval workflow and dedicated account managers. - The portal offers social media posts, social media videos, blogs, backlinks, website development, PPC ads, videography, photography and branding services. - Magnify Creative says the platform is built to support businesses across food service, retail, dental, health services and local banking. - The company says its ideal client is a local operator that wants professionals to handle digital signage and marketing strategy. - The company has worked on deployments ranging from single-screen shops to regional networks and nationally expanding brands.

Between the lines: - Magnify Creative is moving beyond creative production into managed communications infrastructure, which could help it lock in longer-term customer relationships. - The product pitch is aimed at a familiar small-business pain point: getting enterprise-style marketing and signage without enterprise-level complexity. - The bundled offering suggests Magnify Creative wants to compete as both a signage vendor and a broader growth partner.

What's next: - Magnify Creative is directing businesses to speak with a MagnifyTV solutions expert, a brand professional or start ongoing digital marketing through its client portal. - The company is also promoting its social channels and blog as additional touchpoints for potential customers. - If adoption grows, Magnify Creative appears positioned to expand deployments across more locations and business categories.

The bottom line: - Magnify Creative is betting that local businesses will pay for a managed, all-in-one system that simplifies digital signage and marketing while improving in-store engagement.