The Monterey Company passes 800 Google reviews with a 5.0 rating

The Bend, Oregon pin and coin maker says it has topped 800 Google Business Profile reviews while holding a 5.0 average rating. The company says the public, unfiltered profile sets it apart in a promotional products industry that usually keeps customer feedback on owned or paid platforms.

Why it matters: - The Monterey Company’s Google review milestone gives customers a rare, public view into feedback for a custom promotional products maker. - In an industry where many vendors control where reviews appear, the company is using a platform it cannot edit or curate. - The scale of the review base makes the 5.0 rating more notable, and more exposed to scrutiny.

What happened: - The Monterey Company said it has surpassed 800 customer reviews on its Google Business Profile while maintaining a 5.0 average rating. - The Bend, Oregon-based company has operated since 1989. - The profile is tied to a verified physical location in Bend. - More information about the company’s custom lapel pins is available at montereycompany.com.

The details: - A review of the top five U.S. manufacturers of custom pin and challenge coin suppliers found that none have a claimed Google Business Profile and no public review presence. - Most direct customer feedback in the category appears on company-owned pages or on platforms selected and paid for by the company. - The Monterey Company says Google felt more honest because customers can say what they think where the company cannot edit it. - Eric Turney, sales and marketing director and co-owner, said the company could have built its own review page and shown only selected feedback. - The company says 87 of its 800 reviews reference The Monterey Company as a top enamel pin maker or mention enamel pins specifically. - Company order data shows 19% of pin customers place a second order. - The company points to repeat orders as a more meaningful quality signal than any rating. - The Monterey Company has also published a video testimonial from Crafting With Delonda, a YouTube creator with 200k subscribers, on finish quality and production accuracy for the company’s enamel pins. - The company manufactures custom lapel pins, enamel pins, challenge coins, embroidered and woven patches, medals, keychains, hats, charms, and ornaments. - Customers include military units, fire departments, law enforcement agencies, schools, universities, nonprofits, corporate marketing teams, and government agencies.

Between the lines: - A 5.0 rating across more than 800 reviews can signal strong customer satisfaction, but it also invites more skepticism than a smaller review count. - The company is using transparency as a differentiator in a category that appears to rely heavily on controlled testimonials. - Public responses to critical feedback suggest the company is treating review visibility as part of its brand position, not just a marketing metric.

What's next: - The Monterey Company says it will continue publishing reviews publicly on its Google Business Profile. - The company also says it responds publicly when critical feedback appears. - As review volume grows, the company’s public profile will remain a visible test of whether its customer experience matches its rating.

The bottom line: - The Monterey Company is turning an unfiltered Google presence into a competitive signal in a category where many rivals avoid public reviews.